Cresta AI is a generative AI-driven contact center intelligence platform that enables teams to maximize the impact of every customer conversation. It provides comprehensive self-service, live coaching, and post call insights. Top 5 features of Cresta AI: 1. AI enabled coaching QA and performance management 2. Automate repetitive tasks 3. Real time customer intelligence 4. Visibility into business trends as they emerge 5. Drive efficiency through automation. Top 5 use cases of Cresta AI: 1. Increase sales efficiency and effectiveness 2. Drive robust coaching and quality assurance 3. Increase agent effectiveness and efficiency 4. Uncover and action business insights 5. Strategically find and replace repetitive conversations with chatbots.